Axel is a film director, producer, and virtual reality pioneer. Since 2002, he worked in the film and advertising industry in Vienna, Munich, and Barcelona adding VR to his work in 2013. In 2015, he and his wife Gabriella founded vrisch, Vienna's award-winning and first media agency solely dedicated to creating immersive experiences. The Viennese landmark Prater amusement park, the Austrian Red Cross, and the UK theatre group Les Enfants Terribles are some of the prestigious names that trusted his expertise.Axel is also a jury, speaker, and advisor for institutions such as the Vienna Business Agency, the Laval Virtual international XR conference, and Austria’s biggest XR community XRVienna.