Gabriella (Gabs) is the co-founder and CCO of vrisch, the founder of XRVienna, the Austrian Ambassador of Women in Immersive Tech Europe, and a South American momtrepreneur. Her award-winning work at vrisch focuses on improving people’s lives through applied immersive entertainment. At XRVienna, she facilitates dialog between XR creators and cross-industry professionals through events, prioritising an egalitarian, respectful, and safe space for knowledge exchange.She has been working in the field of technology and advertising since 2002, adding VR to her area of work in 2013. Since then, she has collaborated with organizations such as TEDxVienna, XR LATAM, and the Austrian Federal Economic Chamber, helping spread a meaningful and responsible use of XR. In 2018, Gabs was selected as one of Europe’s top 20 Women Founders by Forbes.